On June 4th & 5th, I attended the Billboard Music & Advertising Conference at the W Hotel here in NYC. It was the first of this kind from the events people at Billboard who put on great industry conferences all year long.
Great people in attendance from all over the world - ad agencies, brands, labels, music licensing companies and more. Some of the highlights included a great opening keynote with Steve Stoute (Translation) and a closing day interview with Pharrell Williams (NERD). Some of the more interesting panels came from David Jones (RSCG Worldwide) who showed that the Brits definitely know what they are doing when it comes to using music and brands together. Including this great commercial which was the most successful in the UK last year.
My favorites were definitely hearing about Cornerstone and Converse working together to release the single "My Drive Thru"
And the "Power Of Connecting Bands And Brands" panel with some great speakers from agencies such as Momentum, Frukt and Sandbox.
Overall, definitely a very successful event that landed BMC some great new contacts to help promote the rock to the masses.
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